YouTube Music and YouTube Premium Officially launched in India.. Price starts @ Rs. 99

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YouTube Music (ad-supported), YouTube Music Premium (ad-free), YouTube Premium (ad-free) have been launched in India. With the launch, India's music and video streaming space has become even more crowded. Both services were originally introduced in June last year in seventeen countries, including the United States, and have taken over eight months to reach the Indian shores. YouTube Music and YouTube Premium started popping up for some users over the weekend but now everyone can sign up for them. These join Google's already available Google Play Music and Google Play Movies services and will be taking on a host of competing streaming platforms in the country. Interestingly, YouTube Music has been expanded to the country just days after the launch of Spotify. 

YouTube Music is a new music streaming service made for music: official songs, albums, thousands of playlists and artist radio plus YouTube’s tremendous catalog of remixes, live performances, covers and music videos that you may not be able to find anywhere else - all simply organized and personalized. For the first time, all the ways music moves you can be found in one place. 

While fans can enjoy the new ad-supported version of YouTube Music for free, we’re also launching YouTube Music Premium, a paid membership that allows you to play a YouTube music video in the background while you toggle between apps, write a text message or lock your phone while you’re going for a run, along with offline downloads and an ad-free experience for ₹99* a month. 
If you are a subscriber to Google Play Music, there’s good news: You get a YouTube Music Premium membership as part of your subscription each month. And if you use Google Play Music, nothing will change -- you’ll still be able to access all of your purchased music, uploads and playlists in Google Play Music just like always. 






YouTube Music will be going head-to-head with the likes of Amazon Music, Apple Music, Spotify, JioSaavn, and Gaana in the country. Almost all of these services, except Amazon Music, have paid plans starting Rs. 99.Moving on to YouTube Premium, the second service being released by the Alphabet-owned company, it will be available to the Indian subscribers for Rs. 129 a month and includes a free membership to YouTube Music Premium. 

In addition to the YouTube Music Premium benefits, YouTube Premium subscribers also get access to YouTube Originals like Cobra Kai, an ad-free experience with background play, and offline downloads. Given the limited catalogue of the original content on YouTube Premium, the service is not really a competitor to any of the video streaming services like Netflix or Prime Videoand will only look enticing to the consumers who want to enhance their YouTube watching experience, more than getting any extra content.


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